March 2004 to April 2005
Marketing Product Manager
I was hired by the President of Welcome Wagon to build
a department that could help design and execute a pair
of marketing directives issued by its parent company.
Just weeks into my tenure, the President informed me that his contract was not renewed,
a hiring freeze implemented, and all new projects temporarily
suspended. A new President was eventually assigned from the parent
Eventually, I was tasked with developing an advertising vehicle that not only targeted
both national and regional accounts looking to penetrate the lucrative new mover marketplace, but one that
could also leverage the investment
of a Xerox iGen print system.
The new EarlyAdvantage® Movers Guide was developed under budget and offered the
flexibility to facilitate ever-changing distribution parameters
and special customer needs. The product's appeal helped
secure a multi-million dollar deal ($4.5MM up front with
$5.5MM in back-end incentives) with a Fortune 500 company;
I authored the winning proposal, which at the time, was
one of the largest deals in the company's history.
Shortly thereafter, I was courted by the District
Manager at United Rentals, which eventually led to a career
opportunity that I could not refuse.