Kevin Jobsky
Marketing Executive

 
 
Welcome Wagon
March 2004 to April 2005
Marketing Product Manager

I was hired by the President of Welcome Wagon to build a department that could help design and execute a pair of marketing directives issued by its parent company. Just weeks into my tenure, the President informed me that his contract was not renewed, a hiring freeze implemented, and all new projects temporarily suspended. A new President was eventually assigned from the parent company.

Eventually, I was tasked with developing an advertising vehicle that not only targeted both national and regional accounts looking to penetrate the lucrative new mover marketplace, but one that could also leverage the investment of a Xerox iGen print system.

The new EarlyAdvantage® Movers Guide was developed under budget and offered the flexibility to facilitate ever-changing distribution parameters and special customer needs. The product's appeal helped secure a multi-million dollar deal ($4.5MM up front with $5.5MM in back-end incentives) with a Fortune 500 company; I authored the winning proposal, which at the time, was one of the largest deals in the company's history.

Shortly thereafter, I was courted by the District Manager at United Rentals, which eventually led to a career opportunity that I could not refuse.

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