ICM Controls Corporation
April 2006 to Present
Inside Sales & Marketing Manager
For nearly five years, I have headed up the company's
marketing efforts, while providing top support for the
more than 50 direct and indirect sales personnel, and
the hundreds of distribution channel partners across the
I work directly with the company President to devise
and implement the core marketing strategies to drive growth
across both the OEM and aftermarket business segments.
Currently, I am engaged in the development of both the
SEO redesign of our corporate Web site, and a new multi-tiered
merchandising program to be rolled out in 2011. I manage
the relationships with our Boston-based Public Relations
firm McNeil, Gray and Rice, as well as various design firms and printers.
The company's graphic artist reports directly to me,
and together, we generate and maintain a merchandising
and collateral database for more than 100 products.